Gwyneth Paltrow is stepping in — temporarily — to help clear the air about Astronomer.
On Friday (July 25), the Academy Award-winning actress and Goop founder appeared in a humorous new video for the tech company. The ad follows a viral incident involving former CEO Andy Byron and HR executive Kristin Cabot, who were caught on a Coldplay kiss cam during the band’s Boston concert earlier this month.
Shortly after Cabot’s resignation on Friday, Astronomer shared a social media video starring Paltrow — who was married to Coldplay frontman Chris Martin from 2003 to 2016 — acting as the company’s “temporary spokesperson” on behalf of its employees.
“Thank you for your interest in Astronomer,” Paltrow says in the video, seated casually at a desk. “I’ve been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer. Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones.”
As questions flash on-screen — including “OMG! What the actual f—” and “How is your social media team hold-” — Paltrow offers responses that hilariously sidestep the actual drama.
“Yes, Astronomer is the best place to run Apache Airflow, unifying the experience of running data, ML and AI pipelines at scale,” she says cheerfully after the first inquiry. “We’ve been thrilled so many people have a newfound interest in data workflow automation.”
When another question begins being typed out on screen, appears the Shakespeare in Love star shifts gears again, plugging the company’s upcoming Beyond Analytics event in September.
“We will now be returning to what we do best, which is delivering game-changing results for our customers,” Paltrow concludes. “Thank you for your interest in Astronomer.”
The ad arrives in the wake of the July 15 Coldplay concert at Boston’s Gillette Stadium, where a jumbotron caught Byron with his arm around Cabot during a kiss cam segment. When the pair realized they were on screen, Byron ducked out of view while Cabot quickly turned away. Both were married to other people at the time and have since resigned from the company.
“Oh, look at these two,” Martin joked from the stage. “Oh, what? Either they’re having an affair or they’re just very shy.”
Check out Astronomer’s ad starring Paltrow below on X.
