Press release –
Global icon Karan Aujla, the most streamed Punjabi artist in 2024, makes history today by bringing Punjabi music into the global mainstream with the release of his new album P-POP CULTURE via Warner Music Canada/Warner Music India. A fearless mix of Punjabi pop and hip-hop, the album isn’t just music – it’s a cultural revolution, cementing Punjabi Pop Culture, or P-Pop, as a global force. Listen here.
Coinciding with the album’s release, Aujla unveils his visually striking new video for the song “For a Reason” – watch here. The arrival of P-POP CULTURE has sparked major celebrations around the world: in Mumbai, the Bandra-Worli Sealink is lit with a massive projection of Aujla and the album announcement, and Spotify India is hosting 200 fans along with Aujla himself for an immersive launch. His recent single “MF Gabhru!” is dominating charts and topping Punjabi playlists, building unstoppable momentum for the album.
P-POP CULTURE is more than an album. It’s the dual force of Karan Aujla himself – raw and refined, heart and hustle. One side delivers pop melodies drenched in love, nostalgia, and vulnerability. The other ignites with hip-hop fire, where bars hit hard and truths hit harder. It tells the story of a world-class performer lighting up global stages, and the story of a boy who lost his parents young, who left a village behind but carried it in every word he wrote. His pen is sharper than pain, louder than loss. His voice is a bridge between where he’s from and where he’s headed. This isn’t just music – it’s heritage turned global.
Across 10 tracks, P-POP CULTURE is both a tribute to the soil that raised Karan Aujla and a call to the world to embrace the sound of a new revolution. More than just an album, it marks the rise of P-Pop – not just a genre, but a culture, a movement. With P-POP CULTURE, Aujla unleashes a global force, and P-Pop is here to stay.
