Taylor Swift and Travis Kelce are engaged, and the song she used when she reshared their joint Instagram announcement to her Stories was her 2024 track “So High School,” which accumulated more U.S. streams on Aug. 26 than the previous four days combined.
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On Aug. 26, when Swift and Kelce’s joint post revealing the engagement went live on their respective social media accounts, “So High School” earned 794,000 official on-demand U.S. streams, according to preliminary data from Luminate.
Their usage of the song in the post was apt, as Swift’s caption read, “Your English teacher and your gym teacher are getting married.”
That 794,000-stream count represented a 394% increase over the previous day, Aug. 25, which saw the song sport 161,000 streams in the U.S.
In fact, during the previous four days (Aug. 22-25), “So High School” had accumulated 640,000 streams, fewer than the single-day Aug. 26 sum.
The song debuted and peaked at No. 24 on the Billboard Hot 100 in May 2024 upon the chart start of its parent album, The Tortured Poets Department. Swift held the entire top 14, the most by one artist on down from No. 1 in the list’s history, on the May 4, 2024, ranking and 19 of the top 25, and the LP blasted in at No. 1 on the Billboard 200.
In all, Swift’s catalog earned 35.8 million streams on Aug. 26, a 27% gain from Aug. 25’s sum of 28.1 million.
More gains for Swift’s catalog could be reflected on the upcoming Sept. 6-dated Billboard charts, which will reflect the Aug. 22-28 tracking week.
