SoFi Stadium opened its doors to members of the media Wednesday (Sept. 3) to preview the NFL facility’s food and beverage offerings ahead of the home-opening game between the Los Angeles Rams and the Houston Texans this Sunday.
The L.A. stadium — which is also the home venue of the L.A. Chargers and hosting a number of big-ticket concerts this fall, including two headlining dates by Chris Brown (Sept. 13-14) — showcased dozens of menu items sold across its suites, clubs and concession stands during the tasting event, from tomahawk steaks to the stadium’s signature all-beef hot dog, which regional executive chef Robert Biebrich at Legends for SoFi Stadium says is the venue’s reigning best-seller.
“We sell about 8,000 hot dogs per game,” Biebrich tells Billboard, noting that other stadium staples like hamburgers and pizza come in second and third place on game day, followed by regional flavors at the stadium, which are sold at the stadium’s concession stands and organized by street name honoring four well-known Los Angeles neighborhoods. On display were beef empanadas and al pastor tortas sold at Olvera Street, Asian-infused fried chicken at Sawtelle, square pepperoni pizzas on San Vicente and American eats like cheeseburgers and chicken strips at the stadium’s Fairfax stand.
“We source the vast majority of our menu items locally and rely on our vendors to buy fresh from suppliers across Southern California — we are very blessed with the abundance of choices available to us,” Biebrich tells Billboard.
In the stadium’s suites and club levels, those choices included Louisiana hot link sandwiches, bacon-wrapped L.A. street dogs, hand-cut sushi rolls and breaded chicken cutlet sandwiches. Much of the menu was based on popular street food items, like BBQ-grilled sweet corn smothered in cajun butter, hot sauce and cheese, or loaded mac and cheese bowls, topped off with BBQ burnt pork ends and pickled onions. One of Biebrich’s favorite items, the Texas Twinkie Burger, borrows from a Lone Star State tradition, replacing the Hostess snack cake with a tender beef brisket and cream cheese-stuffed jalapeno pepper wrapped in bacon and slathered in smoky barbecue sauce.
Biebrich also showcased a number of specially crafted cocktails available at Rams and Chargers games, including the Mexican-themed Ultra Michelada, which is built for a Michelob Ultra beer and includes San Marzano tomatoes, ancho chiles, tamarindo, tajin and chamoy stick, or the Hail Mary Mule, which includes Ketel One Vodka and Chinola liqueur, key lime agave, Fever Tree ginger beer and is garnished with dehydrated citrus.
“We try to offer a wide selection, with items that are adventurous and daring, and those that feel a little more familiar and approachable,” Biebrich said. “The goal is that fans have a unique and memorable experience each time they visit SoFi Stadium and they feel good about the time they spent here.”
Recent music stars who have headlined SoFi include Shakira, for two dates of her Las Mujeres Ya No Lloran World Tour in August; BLACKPINK, for three dates of their DEADLINE tour in July; and Beyoncé, for five concerts of her Cowboy Carter Tour in April and May.
Beyond Brown’s two-night stand this month, the next non-football event on the SoFi schedule (so far) is a one-night-only show from comics Gabriel “Fluffy” Iglesias and Jo Koy in March 2026.
