Alejandro Duque, the leader of Warner Music Latin America, has been named to a dual role as the new president of ADA, the company announced today (July 23). Based in Miami, Duque will continue to report to Warner Music Group CEO Robert Kyncl, with no changes to his current role as president of Warner Latin.
Duque takes over from Cat Kreidich, who announced yesterday (July 22) that she would be leaving the company, having served as president of ADA since April 2021. Under her purview, ADA — WMG’s indie distribution division — oversaw successes from Kesha, Flume and Banks, oversaw new deals with Three Six Zero and Rostrum, and helped expand the division’s global footprint.
Duque, who has led Warner Latin since 2021, has worked within the major-indie space through strategic partnerships during his tenure at the company. “Across the globe, there are dynamic, culture-shifting artists with a wide variety of needs to propel their careers forward,” Duque said in a statement announcing his new role. “We’re committed to growing our distribution business and enhancing the ADA brand, through a combination of excellent service, flexible deal-making and tech innovation. We’ve done this successfully in Latin America, and now we’re taking that holistic approach to the entire business by integrating our independent distribution strategy even more tightly with our teams in the U.S. and around the world.”
“Alejandro’s leadership will help us differentiate ADA, providing independent labels and artists with opportunities at a speed and scale they won’t find anywhere else,” Kyncl said in a statement about the new appointment. “He has a proven track record of supporting the indie community, as well as a deep understanding of WMG’s reach and resources as catalysts for global superstardom. This combination is going to bring down barriers for ADA’s clients, plugging them more directly into our infrastructure, and empowering them to build their businesses.”
Duque spent much of his two decade career at Universal Music Latin, working with artists such as Karol G and Sebastian Yatra. He moved to Warner Latin in the summer of 2021, replacing Iñigo Zabala, and has worked with artists such as Danny Ocean, Myke Towers, Natanael Cano, Tokischa, Yandel and more during the past four years. Initially reporting to WMG international chief Simon Robson, Duque has reported directly to Kyncl since a major restructuring of the company in August 2024.
Duque’s appointment signals the latest move from WMG to address its distribution wing, which it has focused on since Kyncl initially took over, first by exploring an acquisition strategy that ultimately did not lead to a major deal, then through what Kyncl said would be an internal building process. “I’ve looked at all distribution companies over the last 18 months, and what I can tell you is that we’re not willing to grow this at all costs,” Kyncl said at a Morgan Stanley conference in March. “We have an incredible technology team … and they have been building features already for a year and a half. This way you get to the same outcome much more efficiently.”
