Role: Digital Marketing Manager
Location: Kennington, London
Hours: Mon–Fri, 10 am–6 pm (with a minimum of two days based in our office in Kennington)
Start date: September/October 2025
Closing date: 12th August 2025
About the Role
You’ll manage artists’ digital marketing campaigns across social, CRM, first-party data, paid, D2F and D2C channels to grow audiences and deepen fan relationships and ultimately achieve the core goal of driving consumption and sales. Based out of our London office you will be working cross-functionally with marketing, digital, commercial, and artist teams, you’ll maximise reach, engagement, and audience value across new and catalogue releases.
Key Responsibilities
Campaign Management
- Provide strategic input on release campaigns, including digital rollout, online content, platform strategy, and target audience, using analytics to optimise strategy throughout the campaign lifecycle.
- Plan, execute and report on digital campaigns (owned and paid media) for frontline global releases and trending catalogue, with a focus on audience growth, streaming and sales.
- Handle Artist channel audits and continuously review their online presences to identify opportunities for improvement.
- Ensure all Streaming and Social Best Practices are clearly communicated to artist teams and implemented to support campaign objectives
- Create detailed digital rollouts and content plans in collaboration with internal teams and external partners.
- Build trust-based relationships with artists/managers/agencies, understanding artist voice and creative vision, agreeing strategy and ensuring positive collaboration on campaigns.
- Collaborate with Product Managers and the Digital Creative team to deliver high-quality digital assets for a range of campaign and brand needs.
- Assist with Digital Advertising and set up campaigns across platforms such as Meta, TikTok, YouTube, and Google Ads.
- Advise on social media calendars, newsletters, and copywriting for both Artist and Label channels.
- Develop and guide creator campaign strategies that align with artist identity, audience targets, and platform trends.
- Advise on community-building strategies including UGC campaigns and fan engagement initiatives.
- Monitor performance using tools like Chartmetric, Co:Brand, YouTube Studio, Meta Business Suite, and TikTok For Artists.
- Compile reports with actionable insights and recommendations for future releases.
Partnership & Platform Relations
- Maintain strong relationships with platform reps at key Social Media and Hybrid platforms to secure feature placements and beta opportunities.
- Liaise directly with Meta, TikTok and YouTube partners on artist rollouts and organic activity, pitching for editorial opportunities.
- Work closely with external digital marketing agencies and partners to scale up campaign efforts when needed.
What We’re Looking For
- Experience: Suitable and demonstrated experience in digital marketing/CRM/paid media, ideally within music, entertainment, or D2C-focused roles
- Analytical & Strategic Mindset: Proactively question why/how actions drive results; always define objectives and measure outcomes
- Creative + Flexible: Blend structured analysis with creative instincts; gauge what feels authentic (e.g., creative assets, campaign timing)
- Communication Skills: Excellent at presenting strategic insights, writing copy, and pitching internally and externally
- Audience-Centric Judgement: Understand consumer behaviour; challenge defaults (e.g., generic artwork or aged branding) to ensure genuine connection. Deep understanding of Gen-Z + Gen A
- Tech & Tools Proficiency:
- Social, Digital & CRM: HeyOrca, Mailchimp, Laylo, Openstage, ToneDen, Linkfire (or similar)
- Streaming CMS: Spotify for Artists, Apple Music for Artists, Amazon Music for Artists, YouTube CMS, Deezer Backstage
- Ads & Analytics: Meta Business Suite, Google Ads, TikTok Business Center, Spotify Ad Studio
- Project Management: Google Suite, Asana
How to Apply
In your own words and in your own style please could you let us know:
- What can artists do to drive music consumption
- Where do you think music discovery is happening today
Application tips:
Please answer these questions in either a video, audio or PowerPoint – whatever works for you.
- Please keep any audio or video content to a maximum of 3 minutes long.
- Please keep any PowerPoint slides to one or two slides only.
- You can upload any media on an online cloud space that suits you and you can share the link with us directly so only we can access.
Please send documents or links to your media content along with your CV and salary expectations to [email protected] with Digital Marketing Manager + your name as the subject line of your email.
