Rising alt-rock artist and mental health advocate Avatari shares the official music video for his latest single Hold On, a sweeping, emotionally charged single.
Born in the sacred stillness of Joshua Tree and forged in the chaos of political unrest, wildfires, and pandemic isolation, Hold On is both a battle cry and a balm, a reminder that even when the sky is falling, there’s still something worth holding onto. I am really enjoying his expressive vocals and how passionate his vocal delivery is, soaring effortlessly over the polished alt-rock production with lush guitars and punchy drums.
The accompanying music video, directed by Abigail Welkom, is a cinematic exploration of grief, addiction, and the quiet strength it takes to keep going when the world feels like it’s falling apart. It tells three parallel stories of people on the edge — and the moment they choose to hold on instead of give up. It’s a lifeline for anyone in the dark.
