Swedish pop artist LOVA shares her latest single It’s Alright, a clear-eyed and unflinching single that challenges the instinct to settle for “fine.”
Out today on Nettwerk, It’s Alright was produced by Oskar Wildén (Dagny, Tove Stryke) and finds the talented artist confronting emotional stagnation, encouraging listeners to look inward and realise that it is okay to want more, to dream bigger, reminding us that best days are still ahead. A relatable message that is flawlessly conveyed through LOVA’s gorgeous, expressive vocals which are accompanied by intricate guitar plucks nicely intertwined with groovy rhythms and rich electronic textures that come together to create an overall warm, comforting listening experience perfect for a laid-back weekend!
I initially started writing this song with someone close to me in mind, someone who was struggling but kept insisting they were fine. But the truth is, I saw pieces of myself in it too. It’s always easier to recognize unhealthy patterns in others than to confront them in ourselves. Whether it’s about them or me, the story is the same – someone smiling through their sadness, convincing themselves they’re happy, until they start to believe it. But this song is here to let people know: It’s okay to want more.
“It’s okay to dream bigger. The world isn’t meant to be dull and gray when it can be full of color and life. This song is a reminder that the best days are still ahead, and they’ll come when we stop settling and start truly living.
