Things just got swaggier. In the small hours of Friday morning (Sept. 3), Justin Bieber unleashed new album Swag II with just a short warning.
Coming just a couple of months after the release of the pop star’s first Swag album, Swag II arrived after Bieber announced its existence via a slew of electronic billboards in different cities on Thursday (Sept. 4). As opposed to Swag‘s black-and-white visuals featuring photography of the singer and his family, Swag II‘s color scheme was established as baby pink in the billboards and in posts on Bieber’s Instagram.
Disc 1 is the new release, and features 23 new cuts, led off by “Speed Demon,” “Better Man” and “Love Song.”
The surprise release of Swag II aligns with the way Bieber dropped Swag, similarly giving fans hardly any heads up before heralding its arrival a few hours prior with electronic advertisements earlier this summer. The arrival of Swag II comes after Billboard first reported that Bieber was readying a second album for release after Swag — which reached No. 2 on the Billboard 200 — dropped in July. While the first Swag was R&B-inspired, as demonstrated by Billboard Hot 100 hits such as “Daisies” and “First Place,” Billboard learned at the time that the sequel would be more pop-focused.
Before embarking on his Swag series, the Canadian star had taken a four-year break from releasing albums. His last LP before Swag was 2021’s Justice.
In total, Bieber now has eight studio albums. Seven of them have reached No. 1 on the U.S. albums chart, and the musician has reached No. 1 on the Hot 100 eight times over the course of his career.
Stream Swag II below.
