aespa are set to appear live in Roblox as part of a new collaboration with digital fashion house Blueberry.
Blueberry is a digital fashion house that creates items that can be bought and worn within Roblox and Snapchat. According to their website, their clothes are “for main characters and alter egos shaping their own worlds.”
To celebrate the release of their new K-pop range, Blueberry has teamed up with Roblox for a dedicated space within the game. “The Blueberry Stage will create an open space for fans to chat, connect, and celebrate their love of music and style,” explains a press release. The stage will be used to showcase Blueberry’s latest collection, which will “feature four exclusive digital looks, inspired by aespa’s new mini-album ‘Rich Man’, each designed to reflect the group’s ongoing focus on their boundary-defying journey from real-life idols to avatars in a limitless virtual world.”
aespa Fashion Week is coming soon on ROBLOX!
🗓️ September 13 at 7 AM – September 15 at 2:59 PM https://t.co/QOWC4Lwuxv pic.twitter.com/v5ON4j1Gii
— Jazz (@mjkmwntr) September 10, 2025
The collaboration will also feature “a live show starring aespa” with the band promising a “special surprise” after the show. The aespa show will begin at 7pm ET (Midnight BST) tomorrow with rewards for those that attend. To take part, head here.
A virtual meet and greet is also planned, with more details to be announced soon.
“K-pop has this incredible ability to fuse music, fashion, and community, and aespa embodies that spirit with fearless style that deeply resonates with fans,” said celebrity stylist and senior Blueberry advisor Kate Young in a statement.
“Blueberry’s Fashion Stage taps into that same energy, giving aespa and their community a place to connect in real time while experimenting with fashion and self-expression. By designing both aespa’s virtual looks and the interactive environment they live in, Blueberry is creating more than just outfits – it’s building a dynamic space for fans to hang out, express themselves, and be part of something bigger. This is what the future of fashion looks like: moving beyond traditional runways to create genuine authentic community experiences.”
Talking to NME about aespa’s ambitions recently, NingNing explained: “We always have high expectations and look forward to something, but it doesn’t always come true. So instead of focusing on that, we want to always deliver what’s best and also try very hard and keep that positive energy within us. If we do that, we can then achieve more than expected and get what we don’t even expect in the future.”
Earlier this year, Roblox teamed up with Lady Gaga for a limited-time event in their fashion-based mini-game Dress To Impress.
In other news, Ghost Of Yōtei’s creative director has said the entire team celebrated with champagne when Grand Theft Auto 6 was delayed.
