NYC-based artist INDVGO presents a stirring orchestral-laden soulfulness on new single “How Is It Love,” accompanied by a delectably moody music video, directed by Koji. Smooth vocal immersion and sophisticated strings, piano, and rhythms converge with enjoyably cohesive flair, complemented by lyrical themes that ruminate on the chaos inherent in love — from its whirlwind of affections to an eventual quest for inner-peace, which requires a form of self-love. The result is a striking success from INDVGO, full of heart and atmosphere, and with a video whose vignette-based visual appeal is gorgeously interwoven.
“‘How Is It Love’ is really about emotional chaos and finding peace within yourself,” INDVGO explains. “Healing starts when you fall deeply in love with your own soul.” The track conveys love in all its complexities and sides — from the beauty of being within the comfort of one’s arms, to the vulnerability and potential of overreliance on that person for emotional safety. Ultimately, therein lies a catharsis in emphasizing one’s personal strength over that dependence on another, capturing the struggle of moving on with lyrics like: “So in love, it’s a mind trap / I’m gone, then I’m right back.”
An orchestral presence, alternating between lush introspection and grandiose chills, complements the artist’s soulful vocal enthrallment. Twinkling keys and lavish strings invoke a cinematic, romantic allure; the instrumentation reminds of a cross between the scores of George Gershwin and Nicholas Britell. “Just please don’t push me away,” INDVGO’s vocals yearn, as more solemn piano then swells into a re-emergence of strings, alongside snappy percussion, as “how is it love?” is asked with poignant emotion. “How Is It Love” is an affecting, atmospheric standout from INDVGO.
